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Case Study - 16 October 2026

Case Study – Commercial Gym Equipment Salvage

Case Study

Commercial Gym Equipment Salvage

Unreserved Auction

Overview

Challenges

Client Needs

A requirement was the uplift and cost effective salvage operation of all new equipment in timely
manner

Outcome

All assets sold

There was significant interest for inspections and pre auction offers meant Hilco had to manage customer expectations

 

Salvage auction was a resounding success with a highly competitive activity

 

Overall results significantly exceeded original expectations, with our targeted campaign driving 10,159 unique visitors (11,694 sessions) and 76,421 total hits at a 42.8% engagement rate. This generated 124 key conversions

 

Our client was both impressed and pleased by our efforts to maximise returns for their insurer client , providing for ‘win win’ scenario

 

Solution

Hilco coordinated a cost-effective salvage operation to maximise returns from $1M of new commercial gym equipment following a fire. Firstly, Hilco worked with the relevant stakeholders to classify, organise and uplift several hundred items to a secure site for preparation and sale. The team consolidated the equipment into approximately 250 lots to maximise auction performance, overcoming challenges associated with limited storage and the cleaning and presentation of metallic gym equipment. Secondly, Hilco implemented a targeted marketing campaign to attract suitable buyers and generate competitive auction activity. The campaign attracted 10,159 unique visitors and generated 124 key conversions, with all assets sold and overall results significantly exceeding original expectations.

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Case Study

Case Study

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Published: 01 Alchemy
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