Case Study

Diesel Generators

INDONESIA

Ongoing Global Private Treaty Campaign

Overview of Project

Hilco Global APAC were engaged by PT Sewatama Sumberdaya (a publicly listed power rental company in Indonesia) to sell a large quantity of used Diesel Generators as a result of a restructure of the
business.

Highlights

In considering the buyer market, the team developed a bespoke bi-lingual campaign, in both English and Bahasa.

A large cross -promotion campaign was executed utilising hilcobid.com; Hilco Global’s proprietary marketplace with accessing over 2M buyers worldwide, in conjunction with key industry marketplaces.

Over 100 generators successfully sold to date across countries in South East Asia, The Middle East & Africa.

Asset Profile

Buyer Audience Reach

20 Million

Total campaign impressions to date