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Case Study - 21 February 2021

Generators – Indonesia

Case Study

Global Remarketing Campaign

Private Treaty & Global Auction Event

Completion in 2021

Client Needs


Hilco Global APAC were engaged by PT Sewatama Sumberdaya (a publicly listed
power rental company in Indonesia) to sell over 650 used Diesel Generators as a result
of a restructure of the business.

In considering the buyer market, the team developed a bi-lingual campaign, in both
English and Bahasa, along with targeted cross -promotion utilising hilcoind.com ; the
global Industrial auction site for Hilco Global.

Included in this project were 1825kVA, 2000kVA heavy duty diesel generators

Hilco Global APAC Solutions


Insights

In a constrained resale market, the team of asset specialists looked to regions known to continue to have demand for these assets, including emerging markets such as the middle east and resale back into Asia.

Targeting

Given the broad range of applications for assets of this kind, we were able to target potential buyers across a large range of industries, looking at reuse and repurpose possibilities.

Advertising

Customised 3-phase digital campaign launched across multiple channels.

In a challenging resale market and strict travel restrictions preventing many prospective buyers from viewing the assets we were still able to transact on behalf of the client by being resourceful and tenacious

JOSH SANDERS | HEAD OF SE ASIA

Buyer Audience Reach

Audience Reach

Asset Monetisation

the Asset Smarter way

Want to know more? Speak to one of our asset specialists

Your Key Contact

Josh Sanders

Josh Sanders

Head | South East Asia


Published: Hilco APAC